Browser Experience is the perfect service for those who care about the customer’s experience on their website. It is a tool that measures actual load time in a real browser.
SiteScanner’s analysis service Browser Experience (formerly called Full Page Rendering) has been developed to a new level. It opens websites in a real browser and then renders and analyses each object. Load time and size of individual objects are two of the parameters that Browser Experience gets to grips with.
Browser Experience gives you source information that tells you exactly what the web visitor experiences on your website. Regular operating cycles in three browsers (IE 6, IE 7, and IE 8) exposes the website’s weaknesses in each browser, providing you with data to optimise the performance and capacity of your website.
Online visitors are becoming increasingly savvy and thus have higher expectations on the performance of the Internet. In an online survey conducted by Forrester, as many as 52 percent of respondents said they would never return to an online store that took more than two seconds to load. 41 percent replied they would either leave the site or be dissatisfied with the purchase experience if the site takes too long to load.
A whopping 65 percent admitted to having at least on one occasion left an online store without making a purchase because the transaction took too long to complete. These figures send a clear message: an optimised website with fast-loading pages is key to safeguarding your revenue and helping you keep your customers.
“Browser Experience is the perfect service for those who care about the customers’ experience on their website,” says Olle Bodelius, CEO at SiteScanner.